1. Multi-Touch Attribution & Funnel Conversion
Map the non-linear journey of your customers across paid media, organic search, social channels, and email touchpoints. Visualize how multi-layered interactions cascade into lead qualification (MQL, SQL) and final closed-won revenue, exposing where high-value prospects drop off.
2. Customer Experience (CX) & Omni-Channel Support
Trace customer service tickets from initial touchpoint (Chatbot, Phone, Portal) through product category and tier-1/tier-2 resolution queues down to final CSAT outcomes. Identify complex loop-backs where unresolved issues drift between support tiers.
3. User Journey & Product Feature Adoption
Analyze in-app user flows from onboarding tutorials and trial activations through daily active feature use down to subscription renewals. Map the behavioral patterns that separate long-term power users from churned accounts.
Multi-Touch Attribution & Funnel Conversion
Sankey Diagram – Customer Experience – Omni-Channel Support
User Journey and Product Feature Adoption
